Starting today, in order to submit updates for apps on the App Store in the European Union (EU) Account Holders or Admins in the Apple Developer Program need to enter trader status in App Store Connect. If you’re a trader, you’ll need to provide your trader information before you can submit your app for review.

Starting February 17, 2025, apps without trader status will be removed from the App Store in the EU until trader status is provided and verified in order to comply with the Digital Services Act.

Learn what a trader is and how to enter your status

The Certification Authority (CA) for Apple Push Notification service (APNs) is changing. APNs will update the server certificates in sandbox on January 20, 2025, and in production on February 24, 2025. All developers using APNs will need to update their application’s Trust Store to include the new server certificate: SHA-2 Root : USERTrust RSA Certification Authority certificate.

To ensure a smooth transition and avoid push notification delivery failures, please make sure that both old and new server certificates are included in the Trust Store before the cut-off date for each of your application servers that connect to sandbox and production.

At this time, you don’t need to update the APNs SSL provider certificates issued to you by Apple.

October 17, 2024

UPDATE

Apple celebrates 10 years of Apple Pay

Jennifer Bailey, Apple’s vice president of Apple Pay and Apple Wallet, reflects on a decade of Apple Pay enriching users’ lives, and shares new ways to pay with Apple Pay, including rewards and installments

When we started our journey with Apple Pay 10 years ago, we saw a unique opportunity to leverage Apple’s hardware and software to make a meaningful impact on the financial health and lives of our customers. From the outset, we envisioned a world where you could use your iPhone to seamlessly pay for everything — from groceries to train tickets, in person and online, across the globe — all while keeping your personal and financial information safe and private.

Today, Apple Pay is used by hundreds of millions of consumers in 78 markets, at checkout on millions of websites and apps, in tens of millions of stores worldwide, and is supported by more than 11,000 bank and network partners. We hear from customers every day about how much they love the ease, security, and privacy protections Apple Pay provides in their daily lives, and how much they enjoy using it across their devices — including iPhone, Apple Watch, iPad, and Mac.

One of my earliest memories of realizing how Apple Pay was positively impacting consumers’ lives was when we rolled out Apple Pay for transit in Tokyo, which is used by millions of travelers every day. I watched in awe as people quickly tapped their iPhone or Apple Watch to pay while passing through the turnstiles — no need to fish out any cash, cards, or coins from their wallets, or even unlock or wake their device. It’s a great example of how Apple Pay’s seamless and secure customer experience delivers convenience and peace of mind to consumers around the world, whether they’re commuting to work, shopping online, or picking up their morning coffee.

We know how important it is for customers to feel secure and trust that their financial transactions are private when making a payment. That’s why we’re always working to safeguard consumers, while also enabling banks to have industry-low levels of fraud for Apple Pay transactions. And it’s also why Apple Pay was designed to protect users’ highly sensitive personal and financial information, like their card number, which is never shared with merchants. Our customers trust that when they use Apple Pay anywhere, they can have the peace of mind that their payments are protected.

Looking ahead at what’s next for Apple Pay, we are excited to now bring our users more ways to pay, including the option to redeem rewards and access installment loans from Apple Pay-enabled issuers and lenders right at checkout with Apple Pay online and in-app on iPhone and iPad. This gives consumers greater flexibility in how they pay with the easy and trusted Apple Pay experience they already know and love. It also provides Apple Pay-enabled issuers and lenders with new ways to connect with their customers, and make their rewards and installment offerings even more accessible.

Beyond payments, we’re also advancing our broader vision of replacing users’ physical wallets with an easy, secure, and private digital wallet — Apple Wallet. Today, users can seamlessly and securely add and access eligible event tickets, transit cards, keys, government IDs, and more all from Apple Wallet. And we’re always looking for new ways to make using Apple Wallet convenient while delivering unparalleled security and peace of mind.

The last decade was an incredible journey, and we’re thrilled that so many people around the world are enjoying the experience that Apple Pay and Apple Wallet provide. I can’t wait to see what the next 10 years have in store.

— Jennifer Bailey, Apple’s vice president of Apple Pay and Apple Wallet

More Ways to Pay with Apple Pay

With iOS 18, eligible users can now access installment loan options from Affirm in the U.S. and from Monzo Flex in the U.K. when checking out with Apple Pay online and in-app on iPhone and iPad.¹ And starting today, eligible users in the U.S. and U.K. will also have the option to access Klarna’s flexible payment options right at checkout online and in-app with Apple Pay on iPhone and iPad.

In the future, users will also be able to access installment payment options from eligible credit or debit cards when making online purchases with Apple Pay in the U.S. with Citi, Synchrony, and across eligible, participating Apple Pay issuers with Fiserv; in Australia with ANZ; in Singapore with DBS; in Spain with CaixaBank; and in the U.K. with HSBC, NewDay, and Zilch, with more issuers to follow. Users in Canada will also have access to Klarna’s flexible payment options at checkout with Apple Pay online and in-app on iPhone and iPad in the future.

Additionally, with iOS 18, Apple Pay users in the U.S. can now redeem rewards with eligible Discover credit cards² when they check out with Apple Pay online and in-app on iPhone and iPad. In the future, users will also be able to redeem rewards for purchases with Apple Pay in the U.S. with Synchrony and across eligible, participating Apple Pay issuers with Fiserv and FIS, and in Singapore with DBS, with more issuers to follow.

Users can now also access Apple Pay on third-party web browsers and computers.³ At checkout, users will be prompted to use their iPhone or iPad to scan a code, and will then be able to securely complete the payment with Apple Pay on iPhone or iPad. And with Tap to Provision, it’s even easier for users to add a credit or debit card to Apple Wallet by simply tapping their eligible card to the back of their iPhone.⁴

Next year, customers in the U.S. will also be able to see their PayPal balance when using their PayPal debit card in Apple Wallet, giving them greater visibility and confidence when shopping.

1. This feature is offered by a card’s issuer, and is subject to issuer eligibility requirements and other issuer terms. This feature is not available in all markets, and may not be available for all types of purchases, such as subscriptions and recurring transactions. The full amount of the transaction will be charged to the user’s card at the time of their purchase, and a statement credit for the redeemed reward amount will be applied to the user’s account.
2. Redemptions used with Discover credit cards will be reflected as a statement credit on a customer’s account.
3. iOS 18 or iPadOS 18 or later required. Available with participating merchants on compatible browsers. Compatible browsers require WebSocket support. This feature is not available in all markets.
4. Must have an eligible and supported card. Not available in all markets. To use this feature, a card’s NFC technology must be activated, and the user may need to enter their card’s security code during setup. Software requirements apply. To ensure a user has all features of this product, their iPhone must be updated to the latest software version.

In the U.S., Apple Pay is a service provided by Apple Payments Services LLC, a subsidiary of Apple Inc. In other countries and regions, Apple Pay is a service provided by certain Apple affiliates, as designated by the Apple Pay privacy notice. Neither Apple Inc., nor Apple Payments Services LLC, nor its affiliates are a bank. Any card used in Apple Pay is offered by the card issuer.

The survey was commissioned by Apple and conducted by Morning Consult between September 10-13, 2024, among a sample of 3,014 adults in the U.S. ages 18-64.

Press Contacts

Heather Norton

Apple

heather_norton@apple.com

Kimberly Mai

Apple

k_mai@apple.com

Apple Media Helpline

media.help@apple.com

October 16, 2024

UPDATE

Apple expands tools to help businesses connect with customers

With Apple Business Connect, businesses of all sizes, regardless of whether they have a physical location, can create a brand that appears to over 1 billion Apple users

For the first time, businesses of all sizes around the world — even those without a brick-and-mortar presence — can manage the way they appear to over 1 billion Apple users using Apple Business Connect. Any verified business can now create a consistent brand and location presence across apps that customers use every day, including Apple Maps, Wallet, and Mail.

“We’re excited to offer all businesses — including those without a physical location — the ability to create a brand that appears across the Apple apps that over a billion people use every day,” said David Dorn, Apple’s senior director of Internet Software and Services Product. “We designed Business Connect to empower businesses to present the best, most accurate information to Apple users. With today’s updates, we’re helping even more businesses reach customers, build trust, and grow.”

Tools to Help Every Business Grow

Since last year, businesses have been able to claim and manage their location place cards through Business Connect, including adding and updating photos and logos; inviting customers to take actions like ordering food or making a reservation directly from the place card; and presenting customers with special promotions.

Now, every business — including those that provide a service or operate fully online or without a physical location — can register for Business Connect to create a visual brand identity, making it easier to connect with customers and build trust.

New Features in Business Connect

Through new capabilities within Business Connect, businesses can sign up to display their brand in the Mail and Phone apps, and customize their logo in Tap to Pay on iPhone.

With Branded Mail, businesses can display their brand name and logo in emails to customers, so their emails stand out in the Mail app and are more easily recognizable. Businesses can sign up for Branded Mail today, and their logo will begin appearing to customers later this year.

Additionally, businesses can now choose to display their logo, rather than a category icon, when accepting payments through Tap to Pay on iPhone, so customers know they’re making a payment to a trusted and verified business.

Next year, businesses will also be able to register for Business Caller ID. Their name, logo, and department appear on the inbound call screen when they contact customers, helping to distinguish verified businesses from spam callers and other unwanted outreach.

How to Register

Owners of virtual, online, and service businesses can now use their existing Apple Account — or create a new Apple Account — to register for Business Connect at the self-service website from any cell phone, tablet, desktop, or laptop computer. Once a business has signed up, they can begin to customize their brand for free. Businesses can also manage their location presence at scale through listing management agencies like DAC Group, Rio SEO, SOCi, Uberall, and Yext.

For inquiries about Business Connect, businesses can refer to the user guide or log a ticket with Business Connect support.

Press Contacts

Julia Schechter

Apple

ja_schechter@apple.com

Apple Media Helpline

media.help@apple.com

October 15, 2024

PRESS RELEASE

Apple introduces powerful new iPad mini built for Apple Intelligence

The ultraportable iPad mini is more capable and versatile than ever with the powerful A17 Pro chip and support for Apple Pencil Pro

CUPERTINO, CALIFORNIA Apple today introduced the new iPad mini, supercharged by the A17 Pro chip and Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. With a beloved ultraportable design, the new iPad mini is available in four gorgeous finishes, including a new blue and purple, and features the brilliant 8.3-inch Liquid Retina display. A17 Pro delivers a huge performance boost for even the most demanding tasks, with a faster CPU and GPU, a 2x faster Neural Engine than the previous-generation iPad mini,¹ and support for Apple Intelligence. The versatility and advanced capabilities of the new iPad mini are taken to a whole new level with support for Apple Pencil Pro, opening up entirely new ways to be even more productive and creative. The 12MP wide back camera supports Smart HDR 4 for natural-looking photos with increased dynamic range, and uses machine learning to detect and scan documents right in the Camera app.

The new iPad mini features all-day battery life and brand-new experiences with iPadOS 18. Starting at just $499 with 128GB — double the storage of the previous generation — the new iPad mini delivers incredible value and the full iPad experience in an ultraportable design. Customers can pre-order the new iPad mini today, with availability beginning Wednesday, October 23.

“There is no other device in the world like iPad mini, beloved for its combination of powerful performance and versatility in our most ultraportable design. iPad mini appeals to a wide range of users and has been built for Apple Intelligence, delivering intelligent new features that are powerful, personal, and private,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “With the powerful A17 Pro chip, faster connectivity, and support for Apple Pencil Pro, the new iPad mini delivers the full iPad experience in our most portable design at an incredible value.”

A17 Pro Unlocks Powerful Performance

The new iPad mini gets a major update with A17 Pro, delivering incredible performance and power efficiency in an ultraportable design. A17 Pro is a powerful chip that unlocks a number of improvements over A15 Bionic in the previous-generation iPad mini. With a 6-core CPU — two performance cores and four efficiency cores — A17 Pro delivers a 30 percent boost in CPU performance.¹ A17 Pro also brings a boost in graphics performance with a 5-core GPU, delivering a 25 percent jump over the previous generation.¹ A17 Pro brings entirely new experiences — including pro apps used by designers, pilots, doctors, and others — and makes it faster than ever for users to edit photos, dive into more immersive AR applications, and more. The new iPad mini brings true-to-life gaming with hardware-accelerated ray tracing — which is 4x faster than software-based ray tracing — as well as support for Dynamic Caching and hardware-accelerated mesh shading. From creating engaging content faster than ever in Affinity Designer, to playing demanding, graphics-intensive AAA games like Zenless Zone Zero, users can take the powerful performance and ultraportable iPad mini anywhere.

Built for Apple Intelligence

With the power of the A17 Pro chip, the new iPad mini delivers support for Apple Intelligence. Deeply integrated into iPadOS 18, Apple Intelligence harnesses the power of Apple silicon and Apple-built generative models to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks. Many of the models that power Apple Intelligence run entirely on device, and Private Cloud Compute offers the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers.

The first set of Apple Intelligence features will be available in U.S. English this month through a free software update with iPadOS 18.1, and available for iPad with A17 Pro or M1 and later. Apple Intelligence delivers experiences that are delightful, intuitive, easy to use, and specially designed to help users do the things that matter most to them:²

• With Writing Tools, users can refine their words by rewriting, proofreading, and summarizing text nearly everywhere they write, including Mail, Notes, Pages, and third-party apps.

• Siri becomes more deeply integrated into the system experience and gets a new design with an elegant glowing light that wraps around the edge of the screen when active on iPad. With richer language-understanding capabilities, communicating with Siri is more natural and flexible. Siri can follow along when users stumble over their words, can maintain context from one request to the next, and now, users can type to Siri. Siri also has extensive product knowledge to answer questions about features on iPad and other Apple devices.

• In Photos, the Memories feature now enables users to create the movies they want to see by simply typing a description, and with the new Clean Up tool, they can identify and remove distracting objects in the background of a photo — without accidentally altering the subject.

Additional Apple Intelligence features will be rolling out over the next several months:

• Image Playground allows users to create playful images in moments.

• Image Wand is a new tool in the Apple Pencil tool palette that can transform a rough sketch into a polished image.

• Emoji will be taken to an entirely new level with the ability to create original Genmoji by simply typing a description, or by selecting a photo of a friend or family member.

• Siri will be able to draw on a user’s personal context to deliver intelligence that is tailored to them. It will also gain onscreen awareness to understand and take action with users’ content, as well as take hundreds of new actions in and across Apple and third-party apps.

• With ChatGPT integrated into experiences within iPadOS 18, users have the option to access its expertise, as well as its image- and document-understanding capabilities, within Siri and Writing Tools without needing to jump between tools. And privacy protections are built in so a user’s IP address is obscured, and OpenAI won’t store requests. Users can access ChatGPT for free without creating an account, and ChatGPT’s data-use policies apply for those who choose to connect their account.

Even Faster Connectivity

With faster wireless and wired connectivity, users can do even more on iPad mini while on the go. The new iPad mini supports Wi-Fi 6E, which delivers up to twice the performance than the previous generation,³ so users can download files, play games online, and stream movies even faster. Wi-Fi + Cellular models with 5G allow users to access their files, communicate with peers, and back up their data in a snap while on the go. Cellular models of the new iPad mini are activated with eSIM, a more secure alternative to a physical SIM card, allowing users to quickly connect and transfer their existing plans digitally, and store multiple cellular plans on a single device. Customers can easily get connected to wireless data plans on the new iPad mini in over 190 countries and regions around the world without needing to get a physical SIM card from a local carrier. The USB-C port is now up to 2x faster than the previous generation, with data transfers up to 10Gbps, so importing large photos and videos is even quicker.

Incredible Camera Experience

Great cameras, along with the incredibly portable form factor of iPad mini, enable powerful mobile workflows. The 12MP wide back camera delivers gorgeous photos, and with Smart HDR 4, they will be even more detailed and vivid. Utilizing the powerful 16-core Neural Engine, the new iPad mini uses artificial intelligence (AI) to automatically identify documents right in the Camera app and can use the new True Tone flash to remove shadows from the document. The 12MP Ultra Wide front-facing camera in portrait orientation, with support for Center Stage, is great for all the ways customers use iPad mini.

Magical Capabilities with Apple Pencil Pro

Apple Pencil Pro unlocks magical capabilities and powerful interactions, turning iPad mini into a sketchbook users can take anywhere. Apple Pencil Pro can sense a user’s squeeze, bringing up a tool palette to quickly switch tools, line weights, and colors, all without interrupting the creative process. A custom haptic engine delivers a light tap that provides confirmation when users squeeze, double-tap, or snap to a Smart Shape for a remarkably intuitive experience. Users can roll Apple Pencil Pro for precise control of the tool they’re using. Rotating the barrel changes the orientation of shaped pen and brush tools, just like pen and paper, and with Apple Pencil hover, users can visualize the exact orientation of a tool before making a mark. Apple Pencil Pro features support for Find My, and pairs, charges, and is stored through a new magnetic interface on the new iPad mini. iPad mini also supports Apple Pencil (USB-C), ideal for note taking, sketching, annotating, journaling, and more, at a great value.

iPadOS 18 Brings Powerful and Intelligent New Features

In addition to the groundbreaking capabilities of Apple Intelligence, iPadOS 18 brings powerful features that enhance the iPad experience, making it more versatile and intelligent than ever. iPadOS also has advanced frameworks like Core ML that make it easy for developers to tap into the Neural Engine to deliver powerful AI features right on device.

• Designed for the unique capabilities of iPad, Calculator delivers an entirely new way to use Apple Pencil to solve expressions, as well as basic and scientific calculators with a new history function and unit conversions. With Math Notes, users are now able to type mathematical expressions or write them out to see them instantly solved in handwriting like their own. They can also create and use variables, and add an equation to insert a graph. Users can also access their Math Notes in the Notes app, and use all of the math functionality in any of their other notes.

• In the Notes app, handwritten notes become more fluid, flexible, and easy to read with Smart Script and the power of Apple Pencil. Smart Script unleashes powerful new capabilities for users editing handwritten text, allowing them to easily add space, or even paste typed text in their own handwriting. And as users write with Apple Pencil, their handwriting will be automatically refined in real time to be smoother, straighter, and more legible.

• With new Audio Recording and Transcription, iPad can capture a lecture or conversation, and transcripts are synced with the audio, so users can search for an exact moment in the recording.

• New levels of customization come to iPad, and users have even more options to express themselves through the Home Screen with app icons and widgets that can be placed in any open position. App icons and widgets can take on a new look with a dark or tinted effect, and users can make them appear larger to create the experience that is perfect for them. Control Center has been redesigned to provide easier access to many of the things users do every day, delivering quick access to new groups of a user’s most-utilized controls. Users can even organize new controls from third-party apps in the redesigned Control Center.

• The Photos app receives its biggest update ever, bringing users powerful new tools that make it easier to find what they are looking for with a simplified and customizable app layout that takes advantage of the larger display on iPad and helps users browse by themes without having to organize content into albums.

• Users have new ways to stay connected and express themselves in Messages, with all-new animated text effects, redesigned Tapbacks, and the ability to schedule messages to send at a later time.

Better for the Environment

The new iPad mini is designed with the environment in mind, including 100 percent recycled aluminum in the enclosure, 100 percent recycled rare earth elements in all magnets, and 100 percent recycled gold plating and tin soldering in multiple printed circuit boards. The new iPad mini meets Apple’s high standards for energy efficiency, and is free of mercury, brominated flame retardants, and PVC. The packaging is 100 percent fiber-based, bringing Apple closer to its goal to remove plastic from all packaging by 2025.

Today, Apple is carbon neutral for global corporate operations and, as part of its ambitious Apple 2030 goal, plans to be carbon neutral across its entire carbon footprint by the end of this decade.

Pricing and Availability

• Customers can pre-order the new iPad mini starting today, October 15, on apple.com/store, and in the Apple Store app in 29 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, starting Wednesday, October 23.

• Available in blue, purple, starlight, and space gray, the new iPad mini starts at $499 (U.S.) for the Wi-Fi model, and $649 (U.S.) for the Wi-Fi + Cellular model.

• The new iPad mini starts with 128GB of storage — double the storage of the previous generation. The new iPad mini is also available in 256GB and 512GB configurations.

• For education, the new iPad mini starts at $449 (U.S.). Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and home-school teachers of all grade levels. For more information, visit apple.com/us-hed/shop.

• Apple Pencil Pro is compatible with the new iPad mini. It is available for $129 (U.S.), and $119 (U.S.) for education. Apple Pencil (USB-C) is available for $79 (U.S.), and $69 (U.S.) for education.

• The new Smart Folio, available in charcoal gray, light violet, denim, and sage, is $59 (U.S.).

• Apple offers great ways to save on the latest iPad. Customers can trade in their current iPad and get credit toward a new one by visiting the Apple Store online, the Apple Store app, or an Apple Store location. To see what their device is worth and for terms and conditions, customers can visit apple.com/shop/trade-in.

• Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments, and they’ll get 3 percent Daily Cash back — all up front. More information — including details on eligibility, exclusions, and Apple Card terms — is available at apple.com/apple-card/monthly-installments.

• AppleCare+ for iPad provides unparalleled service and support. This includes unlimited incidents of accidental damage, battery service coverage, and 24/7 support from the people who know iPad best.

• Every customer who buys directly from Apple Retail gets access to Personal Setup. In these guided online sessions, a Specialist can walk customers through setup, or focus on features that help them make the most of their new device.

About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. Testing conducted by Apple in September 2024 using preproduction iPad mini (A17 Pro) and production iPad mini (6th generation) units. Tested with Affinity Photo 2 v2.5.5.2636 using the built-in benchmark version 25000. Performance tests are conducted using specific iPad units and reflect the approximate performance of iPad mini.
2. Apple Intelligence will be available as a free software update for iPad with A17 Pro or M1 and later with device and Siri language set to U.S. English. The first set of features will be available in beta this month with iPadOS 18.1 with more features rolling out in the months to come. Later this year, Apple Intelligence will add support for localized English in Australia, Canada, New Zealand, South Africa, and the U.K. In the coming year, Apple Intelligence will expand to more languages, like Chinese, English (India), English (Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and others.
3. Wi‑Fi 6E available in countries and regions where supported.

Press Contacts

Tara Courtney

Apple

tcourtney@apple.com

Skylar Eisenhart

Apple

s_eisenhart@apple.com

Apple Media Helpline

media.help@apple.com

October 10, 2024

UPDATE

Apple debuts the first scripted film captured in Apple Immersive Video and reveals new immersive films for Apple Vision Pro

New episodes, films, series, and concerts captured in Apple Immersive Video are set to debut later this year, with more coming early next year

Today, Apple revealed new episodes, films, series, and music performances captured in Apple Immersive Video that will debut on Apple Vision Pro for free. Apple Immersive Video is a remarkable media format that leverages ultra-high-resolution 3D video and Spatial Audio to put viewers in the center of the action.

Submerged, the first scripted short film captured in Apple Immersive Video, written and directed by Academy Award-winning filmmaker Edward Berger, is now available. Next month, Apple and The Weeknd will launch a breathtaking immersive music experience celebrating the seven-time diamond-certified artist’s highly anticipated new album, Hurry Up Tomorrow. With Concert for One, a new concert series set to debut later this year, fans will experience intimate performances from the world’s biggest artists, beginning with a special set from the award-winning British singer-songwriter RAYE. New episodes of Adventure, which follows pioneering athletes as they take on awe-inspiring challenges, will also release this year.

Submerged

This immersive fiction thriller, available to Apple Vision Pro users around the world for free, invites viewers onto a WWII-era submarine and follows its crew as they wrestle to combat a harrowing attack. This adrenaline-pumping thrill ride showcases the unique storytelling experiences made possible by Apple Immersive Video.

“Apple Immersive Video allows Apple Vision Pro users around the world to experience the next generation of sports, documentaries, and music performances. With Submerged, an immersive film from visionary director Edward Berger, we’re excited to premiere the next generation of narrative filmmaking,” said Tor Myhren, Apple’s vice president of Marketing Communications. “Vision Pro places you in the middle of the story — inside a densely packed submarine, shoulder to shoulder with its crew. That deep sense of immersion just wasn’t possible before, and we can’t wait to see how it inspires filmmakers to push the boundaries of visual storytelling.”

“Apple Immersive Video is a wonderful new medium that expands the horizon of storytelling,” said Edward Berger, director of the Academy Award-winning All Quiet on the Western Front and the upcoming, critically acclaimed Conclave. “Apple Vision Pro inspired me to tell a story in a way that just wasn’t possible before, and in the process, it changed the way my team and I think about creating a story. This immersive technology pioneered by Apple is going to change the future of filmmaking.”

Shot on location in Prague, Brussels, and Malta over three weeks, Submerged was filmed using a full-scale 23-ton submarine set made with real steel, brass, and metal that was modeled after WWII-era vessels. Significant portions of the set were built to withstand being fully submerged, and featured practical camera traps and special effects that were uniquely rigged to expose Apple Immersive Video cameras to sparks, steam, water, and fire without breaking viewers’ sense of immersion. Cast members who might appear out of frame or focus in a 2D feature were meticulously scripted, and participated in extensive stunt rehearsals, including freedive training in dive tanks and open water, to maintain continuity and realism. Fans can go behind the scenes of Submerged with a short film that shows how the cast and crew crafted this immersive, action-packed drama exclusively for Apple Vision Pro.

2024 NBA All-Star Weekend

Next Friday, basketball fans will enjoy an immersive short film of the 2024 NBA All-Star Weekend, featuring the Rising Stars, the Slam Dunk contest, the first-ever NBA vs. WNBA 3-Point Challenge, “Stephen vs. Sabrina,” and highlights from the All-Star Game.

Concert for One

Concert for One is the first music series captured in Apple Immersive Video, bringing fans closer to their favorite artists than ever before. The inaugural performance comes from six-time BRIT Award winner RAYE, who alongside her 20-piece band offers her blend of R&B, jazz, and pop to viewers from the best seat in the house.

Adventure

After stepping into thin air above Norway’s breathtaking fjords with highliner Faith Dickey, and traversing the streets and rooftops of Paris with the world’s leading parkour group, viewers are invited to swim alongside freediver Ant Williams while he attempts to best his record for the longest distance under ice with just a single breath. The next episode of Adventure, “Ice Dive,” will debut in the U.S. in December.

Early next year, viewers can experience the shores of Majorca, Spain, where world-class sport climber Kai Lightner tackles his biggest challenge yet: free-solo climbing over the secluded and rocky coves, where one slip will send him into the raging sea.

Elevated

In the next episode of Elevated, “Maine,” available early next year, viewers will experience a crisp autumn in New England, with a stunning journey along winding coastlines and above breathtakingly beautiful rivers.

These new episodes, films, series, and concerts join the growing Apple Immersive Video catalog available today, which includes Alicia Keys: Rehearsal Room, Boundless, Elevated, Prehistoric Planet Immersive, Wild Life, and more — all available from the Apple TV app on Apple Vision Pro.

Availability

• Apple Vision Pro is available in Australia, Canada, China mainland, Hong Kong, France, Germany, Japan, Singapore, the U.K., and the U.S.

• Users in these countries and regions can enjoy a free demo of Apple Vision Pro at their local Apple Store and receive an extended preview of Submerged upon request beginning Monday, October 14.

• Apple Immersive Video is available at no additional cost from the Apple TV app in Australia, Canada, Hong Kong, France, Germany, Japan, Singapore, the U.K., and the U.S. Users in China mainland can access Apple Immersive Video from the Migu Video and Tencent Video apps, which are available to download for free from the App Store for Apple Vision Pro.

• New Apple Immersive Video episodes and films debut in U.S. English with subtitles in additional languages. Title availability varies by country or region.

Press Contacts

Zach Kahn

Apple

zkahn@apple.com

Andrea Schubert

Apple

a_schubert@apple.com

Apple Media Helpline

media.help@apple.com

Lies of P is closer to its surprising source material than you might think.

Based on Carlo Collodi’s 1883 novel The Adventures of Pinocchio, the Apple Design Award-winning game is a macabre reimagining of the story of a puppet who longs to be a real boy. Collodi’s story is still best known as a children’s fable. But it’s also preprogrammed with more than its share of darkness — which made it an appealing foundation for Lies of P director Jiwon Choi.

“When we were looking for stories to base the game on, we had a checklist of needs,” says Choi. “We wanted something dark. We wanted a story that was familiar but not entirely childish. And the deeper we dove into Pinocchio, the more we found that it checked off everything we were looking for.”

ADA FACT SHEET

Lies of P

• Winner: Visuals and Graphics
• Team: ROUND8 Studio (developer), NEOWIZ (publisher)
• Available on: Mac
• Team size: 100
• Previous accolades: App Store 2023 Mac Game of the Year, App Store Editors’ Choice

Developed by the South Korea-based ROUND8 Studio and published by its parent company, NEOWIZ, Lies of P is a lavishly rendered dark fantasy adventure and a technical showpiece for Mac with Apple silicon. Yes, players control a humanoid puppet created by Geppetto. But instead of a little wooden boy with a penchant for little white lies, the game’s protagonist is a mechanical warrior with an array of massive swords and a mission to battle through the burned-out city of Krat to find his maker — who isn’t exactly the genial old woodcarver from the fable.

“The story is well-known, and so are the characters,” says Choi. “We knew that to create a lasting memory for gamers, we had to add our own twists.”

Those twists abound. The puppet is accompanied by a digital lamp assistant named Gemini — pronounced “jim-i-nee,” of course. A major character is a play on the original’s kindly Blue Fairy. A game boss named Mad Donkey is a lot more irritable than the donkeys featured in Collodi’s story. And though nobody’s nose grows in Lies of P, characters have opportunities to lie in a way that directly affects the storyline — and potentially one of the game’s multiple endings.

We knew that to create a lasting memory for gamers, we had to add our own twists.

Jiwon Choi, Lies of P director

“If you play without knowing the original story, you might not catch all those twists,” says Choi. “But it goes the other way, too. We’ve heard from players who became curious about the original story, so they went back and found out about our twists that way.”

There’s nothing curious about the game’s success: In addition to winning a 2024 Apple Design Award for Visuals and Graphics, Lies of P was named the App Store’s 2023 Mac Game of the Year and has collected a bounty of accolades from the gaming community. Many of those call out the game’s visual beauty, a world of rich textures, detailed lighting, and visual customization options like MetalFX upscaling and volumetric fog effects that let you style the ruined city to your liking.

For that city, the ROUND8 team added another twist by moving the story from its original Italian locale to the Belle Èpoque era of pre-WWI France. “Everyone expected Italy, and everyone expected steampunk,” says Choi, “but we wanted something that wasn’t quite as common in the gaming industry. We considered a few other locations, like the wild west, but the Belle Èpoque was the right mix of beauty and prosperity. We just made it darker and gloomier.”

We considered a few other locations, like the wild west, but the Belle Èpoque was the right mix of beauty and prosperity. We just made it darker and gloomier.

Jiwon Choi, Lies of P director

To create the game’s fierce (and oily) combat, Choi and the team took existing Soulslike elements and added their own touches, like customizable weapons that can be assembled from items lying around Krat. “We found that players will often find a weapon they like and use it until the ending,” says Choi. “We found that inefficient. But we also know that everyone has a different taste for weapons.”

The system, he says, gives players the freedom to choose their own combinations instead of pursuing a “best” pre-ordained weapon. And the strategy worked: Choi says players are often found online discussing the best combinations rather than the best weapons. “That was our intention when creating the system,” he says.

Also intentional: The game’s approach to lying, another twist on the source material. “Lying in the game isn’t just about deceiving a counterpart,” says Choi. “Humans are the only species who can lie to one another, so lying is about exploring the core of this character.”

It’s also about the murky ethics of lying: Lies of P suggests that, at times, nothing is as human — or humane — as a well-intentioned falsehood.

“The puppet of Geppetto is not human,” says Choi. “But at the same time, the puppet acts like a human and occasionally exhibits human behavior, like getting emotional listening to music. The idea was: Lying is something a human might do. That’s why it’s part of the game.”

The Lies of P story might not be done just yet. Choi and team are working on downloadable content and a potential sequel — possibly starring another iconic character who’s briefly teased in the game’s ending. But in the meantime, the team is taking a moment to enjoy the fruits of their success. “At the beginning of development, I honestly doubted that we could even pull this off,” says Choi. “For me, the most surprising thing is that we achieved this. And that makes us think, ‘Well, maybe we could do better next time.’”

Meet the 2024 Apple Design Award winners

Behind the Design is a series that explores design practices and philosophies from finalists and winners of the Apple Design Awards. In each story, we go behind the screens with the developers and designers of these award-winning apps and games to discover how they brought their remarkable creations to life.

“At Apple, we are committed to supporting and nurturing the next generation of coders. Every year, we’re incredibly impressed by the ingenuity of the apps students are creating, and we’re excited to see what the next round of the challenge will bring,” said Susan Prescott, Apple’s vice president of Worldwide Developer Relations.

We’re thrilled to announce the Swift Student Challenge 2025. The Challenge provides the next generation of student developers the opportunity to showcase their creativity and coding skills by building app playgrounds with Swift.

Applications for the next Challenge will open in February 2025 for three weeks.

We’ll select 350 Swift Student Challenge winners whose submissions demonstrate excellence in innovation, creativity, social impact, or inclusivity. From this esteemed group, we’ll name 50 Distinguished Winners whose work is truly exceptional and invite them to join us at Apple in Cupertino for three incredible days where they’ll gain invaluable insights from Apple experts and engineers, connect with their peers, and enjoy a host of unforgettable experiences.

All Challenge winners will receive one year of membership in the Apple Developer Program, a special gift from Apple, and more.

To help you get ready, we’re launching new coding resources, including Swift Coding Clubs designed for students to develop skills for a future career, build community, and get ready for the Challenge.

Learn more